Amie Quirarte of The Q Group Speaks at Inman Connect New York

When real estate agents hear the words “personal brand” the first things they think of might be business cards, social media posts and email newsletters.

But according to Douglas Elliman’s McKenzie Ryan, an agent in New York, a personal brand should extend into every asset of life.

“A brand is not one dimensional, or what you decide you want to portray on social media,” she told the audience at Inman Connect New York on Tuesday. “A brand is who you show up as in real life and a brand is who you are.”

Ryan spoke on a panel about strategies for building a lasting personal brand alongside Amie Quirarte of Tahoe Luxury Properties and Jas Takhar of REC Canada.

Takhar agreed with Ryan, and argued that forming a consistent personal brand was all but essential for those working in real estate in the current market.

That’s not to say social media should be neglected. Many savvy potential seller clients may be more swayed by your social media presence than your listing presentation.

“I personally have a love-hate relationship with social media but we have to have a presence and what does that presence communicate,” Michelle Griffith of Douglas Elliman said during a panel conversation on winning listing presentations on Tuesday. “Do you have video footage so that they can understand who you are and get a feeling? I think that as agents, now more than ever we need to really focus on: if our clients are cyber-stalking us, what does that look like?”

Your brand shouldn’t be forced though, and should be an accurate representation of who you are.

“I think that in the beginning especially when you’re getting started and you’re trying to find out what your brand is going to look like its easy to try to fit into a mold of ‘I want to be in this box so that every single person likes me,’” Quirarte said. “Fuck that — you’ve got to do what is best for you. You need to be the agent that you are.”

“It sounds so cheesy and so lame but it goes a long way,” she added.

Article originally published by Inman Connect

Amie Quirarte is a luxury real estate agent with Tahoe Luxury Properties in California and Nevada. Connect with her on Facebook or LinkedIn.

Price Reduction: 1635 Cedar Crest Avenue

PRICE REDUCTION

1635 Cedar Crest Avenue, Tahoe City, California

4 BR | 4 BA | 2218 SF

Listing  Price $1,380,000

This is an as-is sale. Please contact listing agent for more details. Located just a few blocks from Lake Tahoe Park, the private HOA beach and recreation area, this home is your idyllic west shore retreat. The attached living space/kitchenette/bathroom has a separate entrance, and can be closed off from the main home. This extensively remodeled home has four bedrooms, four bathrooms, a separate living area, and ample space for you and all of your visitors. The fully fenced backyard and large deck allow maximum optimization for your outdoor time, no matter what the season.

For information on properties on the West Shore of Tahoe, contact Amie Quirarte.

JUST LISTED: 1401 Bear Mountain Court, Alpine Meadows

JUST LISTED

1401 Bear Mountain Court

Alpine Meadows, California

3 BR | 2.5 BA | 2630 SF

Listing  Price $2,239,000

Tranquil Sanctuary in Alpine Meadows

Situated on over an acre of land on a private road in Alpine Meadows, and only 2 miles away from the ski resort and the base-to-base gondola, Bear Mountain Court awaits! With the option to purchase the privacy lot next door, the tranquility of this property is unmatched.

Built in 2011, this custom home offers sweeping mountain and valley views from nearly every window. Soak in the peace and quiet without compromising your proximity to the mountain. Each room is located on a separate floor offering seclusion from the main areas without being too far. The expansive deck is drenched in sun and is the ideal spot to enjoy the sunset over the towering mountain range. Custom features include an elevator, backup generator, vaulted ceilings, hand-scraped Brazilian cherry floors, cherry cabinets, granite countertops, wine fridge, heated floors, towel warmers, steam showers, high-end fixtures and finishings, and more.

For information on properties at Alpine Meadows, contact Amie Quirarte.

JUST SOLD: 400 Squaw Creek Road, Unit 218 + 220

JUST SOLD | REPRESENTED SELLER

400 Squaw Creek Road, Unit 218 + 220

Olympic Valley, California

2 BR | 2 BA | 1025 SF

Sale Price $799,000

We represented the seller of these two units at Everline Resort (formally Squaw Creek), and couldn’t be more excited for our clients to take their next steps of homeownership in our area. We put this property in escrow within 4 days of listing it with a full price offer.

This beautiful two-bedroom condo has breathtaking views of the Olympic Valley area, Resort Chair, and mountain run; offering a great balance between owner usage and rental opportunities.

For information on Olympic Valley properties, contact Amie Quirarte.

2023 Lake Tahoe Ski Report Opening Dates

Let the Ski Season Begin

The Lake Tahoe 2023/2024 ski season is nearly here! Early storms are getting us excited for the winter to come. While ski resort opening dates are always subject to weather and conditions, it sure does give us something to look forward to. So get your skis waxed and your gear ready, because the ski season is around the corner and powder days are ahead!

Opening Days Announced!

Mt. Rose Ski Tahoe: November 10

Northstar California: November 17

Heavenly: November 17

Boreal: November 17

Palisades Tahoe: November 22

Tahoe Donner XC: November 24

Sugar Bowl: November 24 – Celebrating 85 Years!

Soda Springs: November 24

Tahoe City Winter Sports Park: November 24

Diamond Peak: December 7

Tahoe Donner Downhill: December 8

Homewood Mountain Resort: December 15

Granlibakken: December 15 – Celebrating 99 Years!