Amie Quirarte of The Q Group Speaks at Inman Connect New York

When real estate agents hear the words “personal brand” the first things they think of might be business cards, social media posts and email newsletters.

But according to Douglas Elliman’s McKenzie Ryan, an agent in New York, a personal brand should extend into every asset of life.

“A brand is not one dimensional, or what you decide you want to portray on social media,” she told the audience at Inman Connect New York on Tuesday. “A brand is who you show up as in real life and a brand is who you are.”

Ryan spoke on a panel about strategies for building a lasting personal brand alongside Amie Quirarte of Tahoe Luxury Properties and Jas Takhar of REC Canada.

Takhar agreed with Ryan, and argued that forming a consistent personal brand was all but essential for those working in real estate in the current market.

That’s not to say social media should be neglected. Many savvy potential seller clients may be more swayed by your social media presence than your listing presentation.

“I personally have a love-hate relationship with social media but we have to have a presence and what does that presence communicate,” Michelle Griffith of Douglas Elliman said during a panel conversation on winning listing presentations on Tuesday. “Do you have video footage so that they can understand who you are and get a feeling? I think that as agents, now more than ever we need to really focus on: if our clients are cyber-stalking us, what does that look like?”

Your brand shouldn’t be forced though, and should be an accurate representation of who you are.

“I think that in the beginning especially when you’re getting started and you’re trying to find out what your brand is going to look like its easy to try to fit into a mold of ‘I want to be in this box so that every single person likes me,’” Quirarte said. “Fuck that — you’ve got to do what is best for you. You need to be the agent that you are.”

“It sounds so cheesy and so lame but it goes a long way,” she added.

Article originally published by Inman Connect

Amie Quirarte is a luxury real estate agent with Tahoe Luxury Properties in California and Nevada. Connect with her on Facebook or LinkedIn.

Price Reduction: 1635 Cedar Crest Avenue


1635 Cedar Crest Avenue, Tahoe City, California

4 BR | 4 BA | 2218 SF

Listing  Price $1,380,000

This is an as-is sale. Please contact listing agent for more details. Located just a few blocks from Lake Tahoe Park, the private HOA beach and recreation area, this home is your idyllic west shore retreat. The attached living space/kitchenette/bathroom has a separate entrance, and can be closed off from the main home. This extensively remodeled home has four bedrooms, four bathrooms, a separate living area, and ample space for you and all of your visitors. The fully fenced backyard and large deck allow maximum optimization for your outdoor time, no matter what the season.

For information on properties on the West Shore of Tahoe, contact Amie Quirarte.

JUST LISTED: 1401 Bear Mountain Court, Alpine Meadows


1401 Bear Mountain Court

Alpine Meadows, California

3 BR | 2.5 BA | 2630 SF

Listing  Price $2,239,000

Tranquil Sanctuary in Alpine Meadows

Situated on over an acre of land on a private road in Alpine Meadows, and only 2 miles away from the ski resort and the base-to-base gondola, Bear Mountain Court awaits! With the option to purchase the privacy lot next door, the tranquility of this property is unmatched.

Built in 2011, this custom home offers sweeping mountain and valley views from nearly every window. Soak in the peace and quiet without compromising your proximity to the mountain. Each room is located on a separate floor offering seclusion from the main areas without being too far. The expansive deck is drenched in sun and is the ideal spot to enjoy the sunset over the towering mountain range. Custom features include an elevator, backup generator, vaulted ceilings, hand-scraped Brazilian cherry floors, cherry cabinets, granite countertops, wine fridge, heated floors, towel warmers, steam showers, high-end fixtures and finishings, and more.

For information on properties at Alpine Meadows, contact Amie Quirarte.

JUST SOLD: 400 Squaw Creek Road, Unit 218 + 220


400 Squaw Creek Road, Unit 218 + 220

Olympic Valley, California

2 BR | 2 BA | 1025 SF

Sale Price $799,000

We represented the seller of these two units at Everline Resort (formally Squaw Creek), and couldn’t be more excited for our clients to take their next steps of homeownership in our area. We put this property in escrow within 4 days of listing it with a full price offer.

This beautiful two-bedroom condo has breathtaking views of the Olympic Valley area, Resort Chair, and mountain run; offering a great balance between owner usage and rental opportunities.

For information on Olympic Valley properties, contact Amie Quirarte.

Q3 2023 Lake Tahoe Real Estate Market Update

Lake Tahoe Real Estate Market Update

In the first three quarters of 2023, all micro-regions with the exception of lakefronts continued to show a deep decline in the number of single-family homes sold. In fact, sales volume this year has hit decade lows. Median price has been far less impacted and, in all micro-regions, sits above pricing in 2021. The supply of available homes for sale remains at about half of pre-covid levels, which at least partially explains the retention of values. With a late start to summer, after our historic winter, lakefront sales began to rebound in Q3 but still hover around the lows we saw in 2009, yet median price reached a record high. In Incline Village & Crystal Bay, 14% of single-family homes sold above $5 million.

The ongoing discrepancy between the dramatic dip in sales volume compared to the minor movement in median price reminds us that post-covid pricing may be the new normal, despite slow sales. A burst in September real estate activity balanced the sluggish start to the season and is signaling a recovery of unit sales. Now, all eyes are on Q4 as we anticipate this fall momentum will bring a strong finish to the season, equalizing Q1.

  • Single-family homes sold decreased 15% year over year, hitting a 14-year low.
  • Median price increased 4% year over year.
  • Average Days on Market was 44 days. In 2021, DOM was 37. In 2019, DOM was 77.
  • 32 of 178 homes (18%) sold for over $2 million. 8 homes (4%) sold above $5 million.
  • Single-family homes sold decreased 14% year over year, hitting a 12-year low.
  • Median price decreased 10% year over year.
  • Average Days on Market was 119 days. In 2021, DOM was 86. In 2019, DOM was 166.
  • 56 of 99 homes (57%) sold for over $2 million. 14 homes (14%) sold above $5 million.
  • Single-family homes sold decreased 25% year over year, hitting a 14-year low.
  • Median price decreased 4% year over year.
  • Average Days on Market was 44 days. In 2021, DOM was 27. In 2019, DOM was 66.
  • 114 of 531 homes (21%) sold for over $2 million. 36 homes (7%) sold above $5 million.


For more information on the Lake Tahoe real estate market, contact Amie Quirarte.

JUST SOLD: 8748 Brockway Vista Avenue


8748 Brockway Vista Avenue, Kings Beach, California

3 BR | 3 BA | Lakefront

Sale Price $4,500,000.00

Every home, and every sale, has a story. When I saw this listing hit the market at 8pm, I immediately reached out to my past client who owned the Chipmunk condo nearby that we recently sold, having no idea her and her family were in a position to upgrade.

The odds were against us being that our offer was contingent on another property selling and knowing that this home would likely garner significant interest and offers very quickly, but we decided to give it all we had regardless.

This came down to strong relationships and mutual trust with other realtors in your market.  And just like that, we were in escrow. Congratulations to my friend as we celebrate the successful close of this beauty.

For more information on North Shore real estate, contact Amie Quirarte.

Photo Courtesy: Jamison Blair/Compass



144 Chipmunk Street, Unit 3, Kings Beach, California

3 BR | 3 BA | 1688 SF

Sale Price $2,175,000.00

Working with a buyer to find and purchase a property is an honor in itself, but when that same buyer enlists your expertise to sell that same property, it is the highest form of a compliment you can receive in this business. It means you have earned their trust, and that is something we don’t take lightly.

This fully remodeled 3-bedroom, 3-bath condo is located in the charming Brockway Shores lakefront complex with only 33 units. Open concept design with two ensuite bedrooms and two sunny decks. The spacious primary bedroom opens to a private deck with direct access to Lake Tahoe. Amenities include a private beach, pier, and HOA buoys. Congratulations to the new owners who will no doubt enjoy this spectacular unit and breathtaking lake-views!

For information on North Shore properties, contact Amie Quirarte.

Join us for Spooky Saturday in Kings Beach, hosted by Amie Quirarte

Spooky Saturday with Sneaky Creatures

Sponsored by Amie Quirarte

at Tahoe Backyard

8428 Trout Avenue, Kings Beach

Saturday | October 28 | 3PM – 6PM

Detalles del evento Sábado Escalofriante en español

‘Tis the season! There are not enough words to express my gratitude for the community I live in. The longer I am here, the deeper and stronger my relationships and connections become. In appreciation for all the community support I’ve received for my real estate business over the years, I am hosting a FREE event at Tahoe Backyard in Kings Beach.

Good vibrations, dancing and delicious food will be served by Man Wielding Fire at only 50 percent. It is my pleasure to sponsor the other 50 percent along with live music by Sneaky Creatures. Spread the word and bring a friend along with you. Costumes are encouraged.

We hope to see you there!

Just Listed: 400 Squaw Creek Road, Unit 218 + 220


400 Squaw Creek Road, Unit 218 + 220

Olympic Valley, California

2 BR | 2 BA | 1025 SF

Listing  Price $799,000


This beautiful two-bedroom condo has breathtaking views of the Olympic Valley area, Resort Chair, and mountain run. The one-bedroom fireplace suite offers a master bedroom with a king bed, a bathroom with a separate shower and tub, an owner’s locked cabinet with ample storage space, a kitchenette, and living and dining spaces. The second unit has two queen beds (ideal for rental opportunities for families) with a refrigerator and a bathroom with a tub and shower combo. You can lock off one bedroom/bath separately from the fireplace suite, offering a great balance between owner usage and rental opportunities.

The second-floor location has many benefits, including direct, ski-in/ski-out access — from the ski lockers conveniently located down the hall which then leads right outside to the chair lift. Après-ski hosted happy hours occur in the “Owner’s Lounge” located in the ski locker area. The second floor is also located on the same level as the loading/unloading area and free electric vehicle charging stations. Move right into your condo without having to go up and down the elevator! A laundry room and ice machine are located right across the hall. The Everline facility boasts many dining options, shopping, and recreational options year-round. Because of its concierge-style luxury resort experience and ample facilities, it’s also a wedding and conference destination. You will enjoy generating income when you are not enjoying your condo.

For showing appointment, contact Amie Quirarte.

PRICE REDUCTION: 160 Cherry Street


Beyond the A-symmetrical front gate lies 160 Cherry Street. Situated on 2.38 acres and backing to Forest Service land, this property encapsulates privacy and seclusion without compromising your proximity to the lake.

Completed in 2020, this home features endless unique components, such as a hanging staircase made out of forged steel, and the use of reclaimed wood from the original Tahoe Tavern Pier that was reworked for multiple pieces throughout this spectacular home. The 20-foot stone, floor-to-ceiling, double-sided fireplace centered in the great room is the heart for family gatherings and celebrations.


160 Cherry Street, Homewood, California

6 BR | 5.5 BA | 5670 SF

Listing Price $9,800,000

The main home has five bedrooms, four and a half bathrooms, and a 1,400-square-foot deck with a covered patio and wood-burning fireplace. The guest house is a fully detached one-bedroom, one-bathroom unit with four additional built-in bunk beds to accommodate both friends and family.

Nestled between the guest and main homes is an outdoor patio with a gas fireplace and a 30′ outdoor water feature. There are two separate garages that can comfortably house five cars and a boat. The radiant heat, air conditioning units, air purifying system, elevator, and heated stairs and driveway are the finishing touches to ensure life at Cherry Street is as effortless as it gets.

As a member of Tahoe Swiss Village’s homeowner’s association, you can enjoy the use of two buoys, two piers, and a private beach located just across the street. This custom home was initially envisioned as a mountain lodge with an industrial feel, and the dedicated group of minds behind it brought this vision to life. It was designed, engineered, and built by local teams who have a deep affinity for this area and worked together to seamlessly integrate the intimate characteristics of the home with the nature that surrounds it.

For showing appointment, contact Amie Quirarte.