I had the honor of serving as the keynote speaker at the WomanUP!® conference hosted by the California Association of Realtors in Pasadena this month. I chose to focus my presentation on the Psychology of Fear—how it shows up in our work as real estate professionals and in our everyday lives.
A bit of history: WomanUP!® began in 2017 to address a powerful gap: women make up the majority of REALTORS®, but a much smaller percentage hold brokerage leadership positions. What started as a one-day gathering has evolved into a national movement championing mentorship, leadership, and equity in real estate.
Public speaking doesn’t come naturally to me, but having my three-year-old daughter, Alaska, in the audience made all the difference. She sat quietly in the back of the room, watching as I spoke about overcoming fear, embracing challenges, and stepping into our full potential.
Grateful for the opportunity, the platform, and the mission of WomanUP!® to elevate and empower women in our industry. It was such a proud and meaningful moment—for me as a mother, a woman, and a Realtor.
Where you stand depends on where you sit—and in Tahoe real estate, that’s never been more true. From charming cabins to mountain top estates, Tahoe’s real estate market is telling three very different stories right now. Whether you’re buying, selling, or simply keeping a pulse on the market, here’s a look at what’s happening across the spectrum:
Entry-Level & Mid-Market
In areas like Truckee, Tahoe Donner, and Kings Beach, homes in the more accessible price range are moving quickly. Buyers are active, inventory is tight, and well-priced homes in great condition are attracting strong interest. If you’re a seller in this tier, this is your moment. But pricing and presentation still matter—today’s buyers are informed and expect value.
Luxury Market
The $2 million to $5 million price bracket—often considered “luxury” in Tahoe—tells a more cautious story. We’re seeing longer days on market, more negotiations, and a noticeable shift toward buyer selectivity. High-end properties in Incline Village, Martis Camp, Lahontan, and the West Shore remain desirable, but the bar is higher. Quality, location, and pricing must align to stand out in this space.
Estate Level Market
Properties priced at $5 million and above, especially those on the lake are experiencing a more balanced market. Many of these buyers are paying cash, driven less by interest rates and more by lifestyle, privacy, and long-term generational value. These homes aren’t just transactions—they’re legacy purchases.
Navigating Your Next Move
While market stats provide valuable insight, they shouldn’t drive your decision. Your unique lifestyle, evolving needs, and family goals deserve to be front and center. Let those priorities lead the way—supported by trusted, hyperlocal real estate expertise.
Thinking about making a move in Tahoe’s summer market? Let’s talk—I’m here to help.
TRPA Accepting Pier Lottery Submissions June 1 – 30
As someone deeply committed to protecting property rights in the basin, I make it a priority to be involved in key meetings around the lake and throughout the state that may affect not only me as a homeowner, but also my clients– past, present, and future.
Recently, I attended two important local gatherings: one with the Tahoe Lakefront Owners Association and another hosted by our local board of realtors, featuring guest speaker Jeff Cowen from the Tahoe Regional Planning Agency (TRPA). Both meetings focused heavily on preserving property rights and navigating the evolving regulatory landscape in Lake Tahoe.
In this blog, we are pleased to share that the TRPA Pier Lottery is officially open! Read more below from the TRPA.
A Message from the TRPA
The Tahoe Regional Planning Agency will be accepting submissions for the pier lottery and allocation selection process from June 1 through 5 p.m. PDT on June 30, 2025, for the limited number of pier allocations allowed every two years under the Shoreline Plan.
Adopted by the TRPA Governing Board in 2018, the Shoreline Plan lifted a longstanding moratorium on new shore zone structures and placed a cap on the number of private piers and buoys allowed at Lake Tahoe. The plan allows additional piers and moorings to be permitted at a measured rate until the cap is met.
Every two years, TRPA can permit up to 12 new piers on Lake Tahoe, with priority given to multiple-parcel piers. On July 18, TRPA will select submissions to receive an allocation through the lottery and prioritization processes. No additional pier allocations will be available until 2027. If selected, applicants will be eligible to submit a new pier application, which will undergo a comprehensive review.
Information and instructions on the submission process, including eligibility criteria, are available at the link below.
🔹 Only 12 new piers will be permitted this cycle
🔹 Priority goes to multiple-parcel piers
🔹 Lottery selections happen on July 18
🔹 No new opportunities again until 2027
This is a rare opportunity to enhance your lakefront property—don’t miss it!
📲 Wondering what this means for your lakefront property? Contact Amie Quirarte—your local expert in Tahoe real estate and lakefront opportunities.
