The verdict is in — the old way of doing business is over. Join us at Inman Connect New York Jan. 23-25, when together we’ll conquer today’s market challenges and prepare for tomorrow’s opportunities. Defy the market and bet big on your future.
When real estate agents hear the words “personal brand” the first things they think of might be business cards, social media posts and email newsletters.
But according to Douglas Elliman’s McKenzie Ryan, an agent in New York, a personal brand should extend into every asset of life.
“A brand is not one dimensional, or what you decide you want to portray on social media,” she told the audience at Inman Connect New York on Tuesday. “A brand is who you show up as in real life and a brand is who you are.”
Ryan spoke on a panel about strategies for building a lasting personal brand alongside Amie Quirarte of Tahoe Luxury Properties and Jas Takhar of REC Canada.
Takhar agreed with Ryan, and argued that forming a consistent personal brand was all but essential for those working in real estate in the current market.
“You have to differentiate yourself,” he said. “If you don’t get started in 2024… you are going to be left behind.”
Takhar also argued that maintaining a social media presence is more effective than traditional lead-generation strategies like mailers and cold calls.
“No longer do people want to be bothered by cold calling because you sound like an air duct cleaner,” he said. “Why not go where people are already scrolling on their phone and showcase other aspects of your life.”
The panelists encouraged agents to show their followers aspects of their life other than just their real estate business — their hobbies, their families, their communities and discouraged posts bragging about real estate awards and accolades.
“How many No. 1 real estate agents are there in every single city?” Takhar said. “Showcase the other aspects of your life.”
Personal branding can extend beyond your social media presence as well. Quirarte told the audience of a community Halloween party she hosted in Tahoe this year with local merchants and musicians that brought 550 people to an event space in town. After spending less than $1,000 on the party, Quirarte said she ended the night with three new referrals.
That’s not to say social media should be neglected. Many savvy potential seller clients may be more swayed by your social media presence than your listing presentation.
“I personally have a love-hate relationship with social media but we have to have a presence and what does that presence communicate,” Michelle Griffith of Douglas Elliman said during a panel conversation on winning listing presentations on Tuesday. “Do you have video footage so that they can understand who you are and get a feeling? I think that as agents, now more than ever we need to really focus on: if our clients are cyber-stalking us, what does that look like?”
Your brand shouldn’t be forced though, and should be an accurate representation of who you are.
“I think that in the beginning especially when you’re getting started and you’re trying to find out what your brand is going to look like its easy to try to fit into a mold of ‘I want to be in this box so that every single person likes me,’” Quirarte said. “Fuck that — you’ve got to do what is best for you. You need to be the agent that you are.”
“It sounds so cheesy and so lame but it goes a long way,” she added.
This is an as-is sale. Please contact listing agent for more details. Located just a few blocks from Lake Tahoe Park, the private HOA beach and recreation area, this home is your idyllic west shore retreat. The attached living space/kitchenette/bathroom has a separate entrance, and can be closed off from the main home. This extensively remodeled home has four bedrooms, four bathrooms, a separate living area, and ample space for you and all of your visitors. The fully fenced backyard and large deck allow maximum optimization for your outdoor time, no matter what the season.
For information on properties on the West Shore of Tahoe, contact Amie Quirarte.
Situated on over an acre of land on a private road in Alpine Meadows, and only 2 miles away from the ski resort and the base-to-base gondola, Bear Mountain Court awaits! With the option to purchase the privacy lot next door, the tranquility of this property is unmatched.
Built in 2011, this custom home offers sweeping mountain and valley views from nearly every window. Soak in the peace and quiet without compromising your proximity to the mountain. Each room is located on a separate floor offering seclusion from the main areas without being too far. The expansive deck is drenched in sun and is the ideal spot to enjoy the sunset over the towering mountain range. Custom features include an elevator, backup generator, vaulted ceilings, hand-scraped Brazilian cherry floors, cherry cabinets, granite countertops, wine fridge, heated floors, towel warmers, steam showers, high-end fixtures and finishings, and more.
For information on properties at Alpine Meadows, contact Amie Quirarte.
3009 Ridge Court, Unit 14, Olympic Valley, California
3 BR | 2 BA | 1,421 SF
Sale Price $1,100,000.00
The perfect resort-like lifestyle in Olympic Valley for all Tahoe seasons. Centrally located to countless dining and shopping options, trail access, bike paths to Tahoe City and West/North Shore, and Truckee River. Congratulations to our buyers who get to enjoy it!
For more information on Olympic Valley real estate, contact Amie Quirarte.
We represented the seller of these two units at Everline Resort (formally Squaw Creek), and couldn’t be more excited for our clients to take their next steps of homeownership in our area. We put this property in escrow within 4 days of listing it with a full price offer.
This beautiful two-bedroom condo has breathtaking views of the Olympic Valley area, Resort Chair, and mountain run; offering a great balance between owner usage and rental opportunities.
For information on Olympic Valley properties, contact Amie Quirarte.
The Lake Tahoe 2023/2024 ski season is nearly here! Early storms are getting us excited for the winter to come. While ski resort opening dates are always subject to weather and conditions, it sure does give us something to look forward to. So get your skis waxed and your gear ready, because the ski season is around the corner and powder days are ahead!
Located just a few blocks from Lake Tahoe Park, the private HOA beach and recreation area, this home is your idyllic West Shore retreat. The attached living space/kitchenette/bathroom has a separate entrance, and can be closed off from the main home. This extensively remodeled home has four bedrooms, four bathrooms, a separate living area, and ample space for you and all of your visitors. The fully fenced backyard and large deck allow maximum optimization for your outdoor time, no matter what the season.
In the first three quarters of 2023, all micro-regions with the exception of lakefronts continued to show a deep decline in the number of single-family homes sold. In fact, sales volume this year has hit decade lows. Median price has been far less impacted and, in all micro-regions, sits above pricing in 2021. The supply of available homes for sale remains at about half of pre-covid levels, which at least partially explains the retention of values. With a late start to summer, after our historic winter, lakefront sales began to rebound in Q3 but still hover around the lows we saw in 2009, yet median price reached a record high. In Incline Village & Crystal Bay, 14% of single-family homes sold above $5 million.
The ongoing discrepancy between the dramatic dip in sales volume compared to the minor movement in median price reminds us that post-covid pricing may be the new normal, despite slow sales. A burst in September real estate activity balanced the sluggish start to the season and is signaling a recovery of unit sales. Now, all eyes are on Q4 as we anticipate this fall momentum will bring a strong finish to the season, equalizing Q1.
Single-family homes sold decreased 15% year over year, hitting a 14-year low.
Median price increased 4% year over year.
Average Days on Market was 44 days. In 2021, DOM was 37. In 2019, DOM was 77.
32 of 178 homes (18%) sold for over $2 million. 8 homes (4%) sold above $5 million.
Single-family homes sold decreased 14% year over year, hitting a 12-year low.
Median price decreased 10% year over year.
Average Days on Market was 119 days. In 2021, DOM was 86. In 2019, DOM was 166.
56 of 99 homes (57%) sold for over $2 million. 14 homes (14%) sold above $5 million.
Single-family homes sold decreased 25% year over year, hitting a 14-year low.
Median price decreased 4% year over year.
Average Days on Market was 44 days. In 2021, DOM was 27. In 2019, DOM was 66.
114 of 531 homes (21%) sold for over $2 million. 36 homes (7%) sold above $5 million.
For more information on the Lake Tahoe real estate market, contact Amie Quirarte.
8748 Brockway Vista Avenue, Kings Beach, California
3 BR | 3 BA | Lakefront
Sale Price $4,500,000.00
Every home, and every sale, has a story. When I saw this listing hit the market at 8pm, I immediately reached out to my past client who owned the Chipmunk condo nearby that we recently sold, having no idea her and her family were in a position to upgrade.
The odds were against us being that our offer was contingent on another property selling and knowing that this home would likely garner significant interest and offers very quickly, but we decided to give it all we had regardless.
This came down to strong relationships and mutual trust with other realtors in your market. And just like that, we were in escrow. Congratulations to my friend as we celebrate the successful close of this beauty.
For more information on North Shore real estate, contact Amie Quirarte.
144 Chipmunk Street, Unit 3, Kings Beach, California
3 BR | 3 BA | 1688 SF
Sale Price $2,175,000.00
Working with a buyer to find and purchase a property is an honor in itself, but when that same buyer enlists your expertise to sell that same property, it is the highest form of a compliment you can receive in this business. It means you have earned their trust, and that is something we don’t take lightly.
This fully remodeled 3-bedroom, 3-bath condo is located in the charming Brockway Shores lakefront complex with only 33 units. Open concept design with two ensuite bedrooms and two sunny decks. The spacious primary bedroom opens to a private deck with direct access to Lake Tahoe. Amenities include a private beach, pier, and HOA buoys. Congratulations to the new owners who will no doubt enjoy this spectacular unit and breathtaking lake-views!
For information on North Shore properties, contact Amie Quirarte.